Mobilizing Volunteers To Combat Societal Challenges
We have seen how the recent protests around the world have awakened and impassioned a much greater...
Number of Locations:
30,000 in 77+ countries
Starbucks is an American coffee company and coffeehouse chain, founded in 1971 in Seattle, Washington. As of 2020, Starbucks operates 30,000 locations worldwide in over 77 countries.
Starbucks wanted to continue to involve not only their employees—who they refer to as “partners”—in volunteerism, but also their customers.
They reached out to VolunteerMatch, and in less than six weeks, VolunteerMatch was up and running.
"Everything we tried before VolunteerMatch took a lot of time and was really expensive. And we were never able to get [the products] to do everything we wanted them to do. To have a platform like VolunteerMatch was a no-brainer."
The Starbucks Global Social Impact team decided they wanted to “go big” for Martin Luther King Jr. Day. They wanted to spread the message of community service and provide customers and partners with an easy way to give back to their communities.
They considered asking their current nonprofit partners to create specific volunteer projects, though from experience, they knew how difficult it could be to get buy-in on company- determined volunteer activities.
“I went on VolunteerMatch and found that they have 100,000 volunteer opportunities on any given day,” says Anna. “I thought, ‘Whoa, this could be something good.’”
Starbucks first reached out to VolunteerMatch five and a half weeks before they needed it up and running. Starbucks account manager at VolunteerMatch, Todd Anderson, walked them through the onboarding process.
“Todd and I probably talked two or three times a day,” recalls Anna. “He was very patient. I never felt like I was being a bother. It says a lot about not only Todd, but everyone at VolunteerMatch.”
→ Number of support tickets from Starbucks partners (employees) about their volunteer program decreased from 15 per month to 15 per year
→ Increased ease of use for Starbucks partners (employees), customers, and volunteer program manager
→ Increased partner (employee) engagement